World of Sports
For over 80 years the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, the adidas Group is a global leader in the sporting goods industry and its products are available in virtually every country of the world.
adidas' mission is to be the leading sports brand in the world. One major lever to achieve this is the brand’s broad and unique product portfolio spanning from apparel and footwear for professional athletes to premium fashion. adidas’ commitment to product innovation and its rich heritage differentiates the brand from competitors and provides a solid platform for future growth.
No other brand has a more distinguished history or stronger connection with sport than adidas; not only where the best meet the very best, like at the FIFA World Cup™ or the IHF Handball World Championships, but everywhere around the globe where sports are played, watched, enjoyed and celebrated. Everything at adidas reflects the spirit of its founder Adi Dassler. That means adidas intends to inspire, support and equip all athletes in the best possible way to help them achieve their optimal performance.