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Date: 11/2/2018
 

With now only weeks remaining until the Women’s EHF EURO 2018 begins in France, the EHF campaign ‘Handball Inspires Generations’ is well underway. The campaign is aimed at promoting women’s handball and was launched at the time of the EURO 2018 draw in June, with several prominent current and former players as well as women in other positions in handball participating.

 

The objective of the campaign, as outlined on the official site of the EHF EURO, is “to show and empower female leadership and competence as well as inspire players for top level handball and post-career steps within the sport.”

 

The campaign opened with the launch of the first promotional video, showing the path from a professional player to becoming a top-level coach. Featured in the campaign are 2017 world champions Amandine Leynaud and Camille Ayglon Saurina, 2015 World Championship All-star goalkeeper Tess Wester, Danish and Swedish internationals Line Jorgensen and Isabelle Gullden, former German international and record top scorer Grit Jurack, former Hungarian international now vice-president of the Hungarian Handball Federation Katalin Palinger, coach of Hungarian club ERD Edina Szabo Borsos, referees Charlotte and Julie Bonaventura, and EHF delegate and IHF Handball at School expert Carmen Manchado.

 

The campaign ambassadors were selected for representing different stages in the players’ career and will participate in the ‘Handball Inspires Generations’ campaign past the Women’s EHF EURO 2018 from November 29 to December 16 until its completion in August 2019. The campaign includes promotional materials, videos and special appearances from the ambassadors.

 

In addition, the 16 national teams who will vie for the title at the Women’s EHF EURO 2018 have been asked by the EHF to prepare a generational link story featuring role models and key players of their own.


Photo: EHF

 

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