The International Handball Federation (IHF) is proud to announce striking a new partnership for the 2025 IHF Men’s World Championship with Falken Tyres Europe GmbH. This partnership, facilitated by SPORTFIVE - the exclusive marketer of global media and marketing rights for all IHF World Championships through 2031 - builds on Falken’s involvement in the 2023 IHF Men’s World Championship held in Poland and Sweden.

Falken’s presence in handball is impressively showcased through its strong visibility throughout the tournament. The brand – an Event Partner for the 2025 IHF Men’s World Championship - will be prominently featured on LED boards in all the five venues in Croatian, Norway and Denmark, as well as with a floor sticker in each of the goal areas, playing a central role in the visual identity of the event.

"The IHF is proud to welcome Falken to the 29th IHF Men's World Championship family,” said Dr. Hassan Moustafa, President of the IHF. “By joining us once again, after a very successful partnership at the previous edition of the IHF Men's World Championship, Falken prove their trust in handball, as we hope to build a fruitful, long-lasting partnership in collaboration with IHF TV and Marketing Rights Partner SPORTFIVE. We are certain that handball fans will identify our common penchant for quality, and the competition will bring extensive visibility throughout the tournament for Falken." 

The partnership highlights Falken’s connection to the values of precision, performance, and reliability, which are deeply embedded in the sport of handball. It also underscores the growing appeal of handball as a platform for global brands to engage with passionate audiences worldwide.

“Handball represents precision, endurance, and dynamic - values that our tires also embody. As a sponsor, we connect athletic excellence with our commitment to safety and quality. Together with handball, we demonstrate that reliability makes the difference both on the court and on the road,” commented Markus Bögner, Managing Director, President, and CSO of Falken Tyre Europe GmbH.